Lineage is an independent marketing agency and creative studio headquartered in Los Angeles with teams and clients around the world. When we opened in 2008, we focused exclusively on branding athletes, celebrities and entertainers. Over a decade later, we’ve become so much more.
We are brand strategists and marketers for Fortune 500 companies and startups alike.
We are a full-service design and production studio with output ranging from animation and graphic design to Emmy-winning television shows.
We are proud to be a family-owned, minority-owned business that employs a team of talented, multifaceted people from diverse cultural and socio-economic backgrounds.
Above all…
we tell stories the way they deserve to be told.
OUR PEOPLE
Good people are at the heart of any organization. Lineage is no exception.
Behind every facet of our work—every immaculate design execution, every successful pitch, every winning idea—is a member of our team who brought what they had to the table and trusted that their voice would be heard.
At Lineage, we speak in a chorus of different voices. We thrive on diverse perspectives, draw inspiration from a patchwork of different backgrounds, and are proud of the many individual strengths and talents of our people. In short: together, we are more than the sum of our parts.
Of course, some things we do have in common, and these shared values bind us as a team. We’re willing to take risks and explore new possibilities.
We indulge our curiosity and thirst for knowledge, regularly and with gusto. We’re creative, resilient, stubborn when necessary, and playful in between. We actively push our limits, striving for excellence in all its forms.
And through it all, we are sustained by an independent spirit, a relentless optimism, and a belief that anything is possible when we trust in our abilities, put our heads down, and do the work.
our point of view
Here’s our blog, where we ruminate on our own work, the industry, and the world at large.
Linney the alien robot
Since the day I founded the business in my apartment, the work has been about the people. Every time we add a new person to our team or a new client to our roster, I see a universe of creativity and possibility. Each new perspective makes our output richer and more valuable—while reducing the imprint of any one person.
I’m also personally reluctant to be the face of the agency. Taking credit for our entire body of work would be intellectually dishonest. It would also be unfair to my people and our partners.
So with all that in mind, we created Linney, an alien robot. Linney stands in for Lineage, the company, and the group of individuals who work here. She represents all of us, and she can grow, adapt, and evolve along with our work and our people.
Though Linney has come to represent Lineage as a whole, we first envisioned her as a way to share our origin story. Linney comes from a planet called AR58 in a faraway galaxy. AR are my mother’s initials, and 58 was her age when she was taken from us by pancreatic cancer. She was my best friend: a brilliant, successful entrepreneur who helped us (me, Drew, and Steve) architect a foundation for the company we have today. Her mentorship and support in those tough startup days are the reason we’re still here.
My mother is also the reason we take the lead daily from a dynamic group of women (Alana, Sara, Marie, Laurie, and others) who lead us, ground us, keep us sharp, and give us our backbone. She inspired our team and instilled the grit we needed to grow in a competitive landscape, and, to honor her, I never want us to lose that quality.
We animated the story of Linney—the galaxy, the robot, the space travel—here.
It’s a good story, but Linney doesn’t just represent where (and who) we come from. She is also who we are and where we’re headed.
