Anthony Rodriguez has been a pioneer in digital marketing and social media since the term “social media“ first entered the lexicon. A Los Angeles native, he began working with athletes and musicians shortly after graduating from the University of Southern California, crafting some of the earliest digital campaigns and personal websites for top performers in sports and entertainment. Within a few years, Lineage added All-Stars from the NBA, NFL, MLB, and NHL to its roster. In 2016, Rodriguez won an Emmy for the MSG Network series The Mask, featuring New York Rangers goaltender Henrik Lundqvist. Building on his success working with athletes, Rodriguez began working with sports franchises—and their corporate sponsors—as these organizations saw a need for digital content. Over the last decade, Rodriguez has grown Lineage into a premier digital agency serving some of the world’s best-known brands.