Ateliere
Rebranding
Crafting a new identity for an industry-leading media management platform

The Lineage Agency maintains our brand and strategic marketing partnerships. With thoughtfulness, creativity, and diligence, we breathe fresh life into established brands and bring new brands to life.
At Lineage, we focus on getting the job done, whether we’re working on a short-term project or building a partnership that spans years. We get results for our clients by listening to their needs first, then using the right people to deliver creative solutions. We don’t bloat accounts with superfluous account managers or nickel and dime clients based on hourly allocations. Anyone who touches your business knows your business, period.
Crafting a new identity for an industry-leading media management platform
They don't want no scrubs: attention-grabbing campaigns for an industry leader
We teamed with some of America's top rising tennis talent to activate Lavazza's official partnership at this year's US Open. Here's Taylor Fritz on his ritual, his family connection to the game, and why Lavazza and his game are a perfect match.
Connecting global brands with global experts
Enhancing the subscriber experience with rich content for the biggest properties & events on TV
We built that: Creating a platform and community worthy of a premier tool brand
Putting the full-court press on NBA influencer marketing
Creating a fresh new brand for a leading consumer data monitoring service
Creating season-long relevance for the top-selling basketball video game franchise of all time
Rethinking fragrance promotion for one of fashion’s freshest voices
High-performing tools, high-performing campaign