Lineage Digital translated the branding from 212’s recently redesigned website to a complete creative strategy for social media, encompassing static and motion graphics, scripted posts, and media spend. Our strategy team developed one-off and recurring concepts targeting both 212’s core audience and additional segments primed for expansion, while our designers created a high volume of content by repurposing 212’s existing materials. We also captured original video for a recurring UGC series, providing authentic, serialized content at a very low cost.
The first half of the four-month initiative focused on general audience building and brand recognition, while the second half narrowed focus on specific segments to drive sales.
