Lineage created a full slate of written content, video assets, and visuals to drive engagement around these two high-profile properties on ATT.net. For both, our strategy team developed and pitched upfront and ongoing concepts for written articles, short videos, static graphics, infographics, and social ads—and executed them all at a breakneck pace.
For Shark Week, we had 2 weeks to deliver an entire microsite of assets for a 2-week campaign, much of which required research, exhaustive sourcing, and the final signoff of Discovery. In the end, the Shark Week microsite housed over 32 pieces of multimedia content about sharks, from scientific explainers to shark-themed recipe videos.
For Game of Thrones, we stepped in after a less-than-successful outing from another vendor, giving us even less time to produce at the same scale. And, given HBO’s ultra-tight security around their premier show, we had to develop a process to deliver next-morning content throughout the show’s 2017 season.