Amidst industry trends like cord-cutting and the streaming boom, DIRECTV and parent company AT&T distinguish themselves with a premium subscriber experience, including second-screen content that takes watching TV to another level. To support these efforts, Lineage developed and executed comprehensive content marketing plans around major television properties and tentpole events.

In addition to our talented in-house writing stable, we sourced and managed a team of journalists with bylines at major publications, then paired the articles with multimedia and interactive content. Combined with social and email marketing efforts, our content helped drive subscription and retention, while the relaunched website became a valuable SEO tool and brand asset in its own right.

The 2019 Women’s World Cup was one of the most heavily anticipated sporting events of the year. Viewers tuned in at a record high to see the  U.S. Women’s National Team repeat as champs, turning their place atop the final podium into an international platform to discuss gender equity. Lineage developed evergreen and reactive content to inform and enhance the viewing experience, including round-by-round recaps, team capsules, and a hand-illustrated animated history of the USWNT.