Our approach involved a multimedia blitz using a variety of content across the duo’s social media platforms. This included stylized promotional art, lifestyle content, short videos, motion graphics, repurposed content, international targeting, and user-generated content. Saturating social channels with content attracted followers and introduced the audience to the artists on an authentic, personal level.
Galantis hadn’t previously produced any targeted assets, and posted only sporadically on social media. We posted anywhere and everywhere that Galantis had a social media presence: Facebook, Twitter, Instagram, YouTube, Spotify, Bands in Town, Song Kick, Soundcloud, VK.com, and Weibo. Lineage leaned heavily on our digital marketing team to publish content and monitor its performance. Throughout the five month campaign we tracked the best performing pieces and put media spend behind them to promote the release even further.