Planet Beauty

A beauty retailer’s major social media makeover leads to organic growth


Planet Beauty is a chain of 37 beauty stores across Southern California. They carry leading brands of makeup, skin care products, hair products, and a wide variety of beauty tools and accessories. They chose Lineage to grow their followings and boost engagement across Facebook, Twitter, and Instagram.


Original content

Social media


The Lineage design team’s capabilities gave us the edge. Our task was to organically grow the Planet Beauty channels using a content strategy that led with product-forward assets, fun and innovative motion graphics, and calls to action for in-store and online shopping.
We designed a slate of eye-catching static and motion graphics that presented Planet Beauty’s products in fresh, exciting contexts. Our assets worked in tandem with our social strategy, and our posts and graphics worked together to generate massive engagement. Our creative designs cut through the noise and made Planet Beauty stand out in a crowded field of makeup and skin care retailers.


In under 9 months, we grew Planet Beauty’s Instagram following by 19%—all organically. Our campaign has garnered renewed praise for the brand, including positive press coverage.

Up next: Amazon

Original content

Designing elevated, engaging presentations worthy of one of Earth’s biggest retailers

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