The Lineage design team’s capabilities gave us the edge. Our task was to organically grow the Planet Beauty channels using a content strategy that led with product-forward assets, fun and innovative motion graphics, and calls to action for in-store and online shopping.
We designed a slate of eye-catching static and motion graphics that presented Planet Beauty’s products in fresh, exciting contexts. Our assets worked in tandem with our social strategy, and our posts and graphics worked together to generate massive engagement. Our creative designs cut through the noise and made Planet Beauty stand out in a crowded field of makeup and skin care retailers.
