Under Armour

Doing the heavy lifting so you can do the heavy lifting: designing new web assets for a major athletic wear brand


Lineage Digital began working with Under Armour in January of 2017. The brand needed help creating engaging content for their subsidiary company MyFitnessPal, an app and website that helps the user track nutrition and fitness statistics.


Original content


Relying heavily on our Design department, Lineage Digital produced a wide range of assets from inception to fully fleshed out design. For their Mountain Running Series (a whitepaper series focused on getting runners race-ready), we developed the aesthetic, including an exploration of icons, images and colors that present training information in an easily digestible way. On their website and app, we created animations, infographics, hand drawn illustrations, and motion graphics to engage their audience.


Over the course of 10 months Lineage Digital created and produced 129 assets for the brand. The assets included three white papers for their Mountain Running series, assets for 21 original blog posts and infographics, as well as social cutdowns to garner engagement. Lineage Digital still works with Under Armour today.

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