We created well-defined quarterly and monthly content programs and joined Zurich marketing’s quarterly kickoff meetings. We were an important voice across their marketing departments, helping to develop themes and recommending the best use of their content allotment.
Each of the 12 departments had different content pillars that required new visuals. For that year, we worked with each one of these teams separately. After we developed a new process for Zurich to allocate assets by vertical, we focused on producing quality content for the specific verticals.